DESIGNER - ILLUSTRATOR - ARTIST
DESIGNER - ILLUSTRATOR - ARTIST
I worked closely and passionately on the re-brand project with Tether, laying the groundwork for our rebrand in Q4 of 2021. Kate and I aligned on my brand vision, which I then presented to leadership and have had the opportunity to bring to life, step by step. This project changed the face of this brand irreversibly and finally cemented our status as a high-end glamour derma-cosmetics brand in the UL Prestige division. With the support of my team, I successfully implemented our Brand Love Key, a two-part visual identity upgrade with full guideline and asset package, a pioneering brand voice + tone guide, and a consumer one-page tool that completely changed the way the organization builds brand equity.